18 May /Setting Goals in Google Analytics

Posted by Jess Maloney

Having a website is great, but it is important to know and understand what your users are doing. There are lots of great tools out there to track user activity, like HotJar and MixPanel, but most people feel comfortable using Google Analytics.

One of our client’s wanted to track how many people were getting to a checkout on their website by way of a certain page.

To do this, I had to set up a Goal under Conversions. This was a custom Goal setup and the Goal Type is destination.

Then you set up the steps (URLs) that the user should follow to get to the final destination that you want.

You can also verify that the steps work to make sure that you have completed everything correctly.

This was an awesome way to get better and more detailed analytics using a tool that the client felt comfortable with and was already using.