Setting Goals in Google Analytics

Having a website is great, but it is important to know and understand what your users are doing. There are lots of great tools out there to track user activity, like HotJar and MixPanel, but most people feel comfortable using Google Analytics.

One of our client’s wanted to track how many people were getting to a checkout on their website by way of a certain page.

To do this, I had to set up a Goal under Conversions. This was a custom Goal setup and the Goal Type is destination.

Then you set up the steps (URLs) that the user should follow to get to the final destination that you want.

You can also verify that the steps work to make sure that you have completed everything correctly.

This was an awesome way to get better and more detailed analytics using a tool that the client felt comfortable with and was already using.

CSS Plugin for Non-Developers

We were recently asked to create a WordPress blog for a client and we wanted to keep it simple. Our product designer picked out a template, but we had to change all of the css to match the brand guidelines.

Instead of getting our development team involved, after a little research we found the perfect plugin to solve our problem: SiteOrigin Plugin

The SiteOrigin Plugin is the perfect way to manipulate the CSS without needing any coding experience. Once you have downloaded the plugin, go to the appearance tab and select Custom CSS. Then select the eyeball icon. This lets you go through the website and select various parts of the website and change them.

You can change colors, sizes, fonts, and basically anything that you can control from the CSS. The changes you make override the template and give you the perfect looking WordPress website. When you go back to the main Custom CSS page, you see all of the CSS that the development team would have had to code.

This plugin is simple to use and saves a lot of time if you don’t have the front-end development skillset.

One of the other great aspects of this plugin is that if you have code that you want to use, you can simply put it in here. I did this for several parts of the website, like to hide the site information.

To do this, I simply went onto the website and used the developer tool to select the part that I wanted to fix. I then played with the code to make sure that it was making the correct changes and copied the code from the developer tool. Then I just pasted it into the plugin and pressed save.

For simple WordPress sites, this plugin in one of the best and easiest ways to create your perfect website.

T R I M and Dream Defenders Invite 11,000 Strangers to Dinner

There is a unique sense of anxiety around building an app for a one-night event; as days grow closer, we watch with anticipation as participants sign up to validate an idea…much later than the typical feedback loop for other products. But last month, we were particularly excited to witness just how many people around the country (and beyond) were using one of our products to sign up to share a single meal with complete strangers.

On June 25, T R I M and 14 other organizations including Woman’s March and The Movement for Black Lives partnered with Dream Defenders, a South Florida non-profit, to launch a coast-to-coast night of solidarity and dialogue by sharing a place at the dinner table. By the start of the evening, more than 11,000 participants had committed to being a part of one of 375 hosted dinners, bringing communities together for a meal with meaningful discussion. The Day of Dinners project empowered hosts to hold meals across all 50 states and countries beyond, including Thailand, Mexico and Barcelona.

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Dream Defenders created Day of Dinners out of the belief that “creating a better world can start if we open our doors to one another, listen to each other’s stories, and gather to break bread rather than build walls.”

One of our very own product developers, Steve Gilliam, shares a passion for using technology to make an impact on the world. Steve presented the opportunity for T R I M to step in as the technology partner, building a product that could handle the signup and coordinating process that paired hosts with attendees based on their respective locations.


“What I learned is that we, as normal citizens, hold the power. We have the power to fight about injustice and it all starts with a conversation with people that are different. When we connect we are strong. The powers that be know this so they promote fear and division.”

“So grateful for an evening filled with laughter and stimulating conversation with complete strangers. How can we build a better tomorrow if we don’t engage in dialogue? We need more fellowship in our neighborhoods and society. It’s one way to build community.”


We are proud to be a part of such a meaningful project and passionate organization to help better the community. If you are a part of a non-profit with a mission to put a dent in the world, contact us below and let’s discuss working together: